Download Caselet 3 - Not a Mini Problem PDF

TitleCaselet 3 - Not a Mini Problem
TagsMarketing Inventory Retail Convenience Store
File Size554.4 KB
Total Pages4
Document Text Contents
Page 2

P&G Dream Team League






2. Mini Markets do not have centralized inventory tracking systems unlike MR stores – hence there are constant issues on

stock-outs/ wastages etc. How can we ensure accurate replenishment of store inventory? Can Biraj devise a solution

based on technology?



3. Ashwin is an expert on shopper insights and he wants to leverage his knowledge and skills to crack this channel. Can you

suggest the top 3 shopper behavior insights at mini-markets, based on your experience,that you would use to drive

actionable improvements in the way we service these stores?



4. Supriya, a CBD manager from Trichy, observed that there are specific category challenges we face in mini-markets: Size of

Babycare products consuming shelf space and loss of expensive Gillette products through theft during her rich learning

experience as a field CBD manager – how can we overcome these?



5. Ruhi is responsible on the size of price and assured on the exact ROI from the project. How will you help her calculate

that? What would be the top 2 elements of cost and how would you calculate the payout?



Appendix 1 – Mini market store mix in a metro city according to sales generated per store in a 6

month period. (L=Lakhs)

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P&G Dream Team League






Contest Rules



The Dream Team League offers you to provide your solutions to the everyday challenges in the FMCG industry. Cases would be
uploaded on the Facebook group every fortnight.

1. Cash prizes of Rs. 30,000; 15,000 and 7,500 for the winning teams of this caselet. Winning teams will also qualify for the final

round to be held at P&G Mumbai Head Office.



2. Participating teams are expected to work on the real challenges faced by Multifunction Team as outlined in the caselets.



3. You are expected to go beyond the provided information in the case and bring fresh research and insights.



4. The caselets require you to work on 7 functions primarily IDS, CBD, PS, F&A, CMK, HR and Marketing.



5. Entries must be submitted before the deadline, which will be communicated on the Facebook group.



6. Contest open to 1st and 2nd Year students of the following institutes:

IIM Ahmedabad
IIM Bangalore
IIM Calcutta
IIM Lucknow
IIM Indore
IIM Kozhikode
MICA
XLRI Jamshedpur
SP Jain
NITIE
TISS
FMS Delhi
JBIMS
SCMHRD
Delhi School of Economics
MDI Gurgaon
IIT Bombay*
IIT Madras*
IIT Delhi*
Shailesh J Mehta School of Management

*For IITs, pre-final and final year undergraduate students can participate



7. Students from other streams such as the Part Time Program, Management Development Program, Executive MBA Program,

FPM Program and not from the above listed schools, are not eligible to participate.



8. There is no separate registration required to participate in the contest.



9. Teams of up to 3 members can participate in the League. Teams can have students from different campuses as well.



10. Winning teams for each caselet to get attractive prizes and a chance to participate in the final Dream Team contest to be held
at Mumbai. The guidelines for the final contest would be shared by the qualifying teams separately.


11. Solutions to the caselets to be sent to [email protected] by the stated deadline in not more than 1 page (500 words
in MS Word count) in MS Word – Times New Roman font size 10. No additional attachments to be included. Please mail the
solutions through the institute Mail ID.



mailto:[email protected]

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