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Title+HW2-Case-Studies-Classic-Executive-v1
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Table of Contents
                            HOMEWORK 2 (10 Points)
SELECTED CASE STUDIES ANALYSIS
	CASESTUDY1. Can GE Remake Itself as a Digital Firm?
	2. Rand McNally Maps Out a Trip to a Digital Future
	CASESTUDY3. Boo.com: Poster Child for Dot.com Failure?
                        
Document Text Contents
Page 1

HOMEWORK 2 (10 Points)

SELECTED CASE STUDIES ANALYSIS
This document has three short case studies that are considered classic. They are older but have
timeless lessons. In addition, the case studies at the end of chapters 2 &3 of your textbook are good.

Deliverable: Read these case studies carefully and develop a short report (2-3 pages) to discuss the
key lessons learned from each and the similarities/differences between the case studies. It is best to
use a table of the following format for this analysis. You can then reference this table when you take
Quiz 2.

Suggestion: For each case study, list 5 key lessons learned and then discuss (few sentences) how
these lessons are related to each other. Same lessons can be learnt from different case studies (for
example, many companies ignore the importance of technologies). Note: Please do your own research
to get some additional information about these companies.

Assignments Questions



Read the GE Case Study

 What are the 5 key lessons learned from this case study

 What is the relationship to Other Case Studies (common
lessons, new lessons)

Read the Rand McNally Case Study

 What are the 5 key lessons learned from this case study

 What is the relationship to Other Case Studies (common
lessons, new lessons)

Read the Boo.com Case Study

 What are the 5 key lessons learned from this case study

 What is the relationship to Other Case Studies (common
lessons, new lessons)

Read the Case Study at the end
of Chapter 2

 What are the 5 key lessons learned from this case study

 What is the relationship to Other Case Studies (common
lessons, new lessons)

Read the Case Study at the end
of Chapter 3

 What are the 5 key lessons learned from this case study

 What is the relationship to Other Case Studies (common
lessons, new lessons)

Suppose you are starting a new
small company in a small town
that sells office products

 Who are your main competitors (name one)

 What could be new entrants
 What could be the substitute products

 What will be your product strategy (new products to new
customer or existing products to new customers)

 What will be the main Business Processes (list 10)

 What will be the most critical Business Processes (list 3)

 What will be the name of a software package that

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