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TitleInternship Project Report of merchandising
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Page 1

OVERVIEW OF THE COMPANYOVERVIEW OF THE COMPANY

SHAHI EXPORT PRIVATE LIMITED, one of the most renowned names in theSHAHI EXPORT PRIVATE LIMITED, one of the most renowned names in the

world of garment industry, speaks of world of garment industry, speaks of its tremendous success and expansion over 50its tremendous success and expansion over 50

times within 30 years of its establishment, being established in the year 1974, intimes within 30 years of its establishment, being established in the year 1974, in

Delhi.Delhi.

It is expended by 60 times 38 years with annual turnover of 1250 crore and aroundIt is expended by 60 times 38 years with annual turnover of 1250 crore and around

42000 employees spread over 27 locations, it has manufacturing units in six42000 employees spread over 27 locations, it has manufacturing units in six

different states of India via,Delhi, Haryana, Uttar Pradesh,Tamil Nadu, Karnatakadifferent states of India via,Delhi, Haryana, Uttar Pradesh,Tamil Nadu, Karnataka

and Andhra Pradesh which became largest manufacturer/exporter of ready–to– and Andhra Pradesh which became largest manufacturer/exporter of ready–to– 

wear garments.wear garments.

Mrs. Mrs. SARLA SARLA AHUJA AHUJA Mr. Mr. HARISH HARISH AHUJAAHUJA

(Founder) (Founder) (Managing (Managing Director)Director)

Mr Harish Ahuja, is the pioneer of Shahi Exports Private Limited,Mr Harish Ahuja, is the pioneer of Shahi Exports Private Limited,

Manufacturerand Exporter of ready –to–wear garments in India.Manufacturerand Exporter of ready –to–wear garments in India.

Imbibing with the best technologies of the day Shahi is an ISO 9000 certifiedImbibing with the best technologies of the day Shahi is an ISO 9000 certified

factory while the knits unit works in compliance with SA8000: 2001. Having anfactory while the knits unit works in compliance with SA8000: 2001. Having an

open mind to cope with the business needs, it has implemented differentopen mind to cope with the business needs, it has implemented different

workshops for productivity improvement like 5S, Kaizen, Single Piece Flow & 6workshops for productivity improvement like 5S, Kaizen, Single Piece Flow & 6

Sigma Policy, 10 Commandments, GSD and has created its own place in this ever-Sigma Policy, 10 Commandments, GSD and has created its own place in this ever-

demanding market.demanding market.

Page 18

Principle of Merchandising:Principle of Merchandising:

The Principle of merchandising includes two categories such as:The Principle of merchandising includes two categories such as:

 Estimating demandEstimating demand

 Product developmentProduct development

Estimating demand:Estimating demand:

It includes the study of target market through surveys. Information about age, sex,It includes the study of target market through surveys. Information about age, sex,

life style, occupation, disposable income, personal choice, etc. is collected.life style, occupation, disposable income, personal choice, etc. is collected.

Product development:Product development:

It involves the process of Idea formulation, Screening, Business analysis,It involves the process of Idea formulation, Screening, Business analysis,

Development of a prototype, Test Marketing and finally Commercialization.Development of a prototype, Test Marketing and finally Commercialization.

Qualities of a buyer:Qualities of a buyer:

 Independent ThinkingIndependent Thinking

 CreativityCreativity

 SensitivenessSensitiveness

 ConfidentConfident

 FlexibilityFlexibility

 Leader & Team BuilderLeader & Team Builder

 Good CommunicatorGood Communicator

 Dedicated WorkerDedicated Worker

 Disciplined WorkerDisciplined Worker

Types of Merchandising:Types of Merchandising:

 Fashion MerchandisingFashion Merchandising

 Buyer MerchandisingBuyer Merchandising

 Vendor / Wholesale MerchandisingVendor / Wholesale Merchandising

 Retail MerchandisingRetail Merchandising

 Visual MerchandisingVisual Merchandising

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