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www.hbsp.harvard.edu/educators • 1-800-545-7685 | 1

New Web Site for Educators
www.hbsp.harvard.edu/educators

Teaching Materials

n e w f o r s p r i n g 2 0 0 9

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n e w s l e t t e r

in this issue

01 new web site

02 harvard business for educators

03 new simulations

04 new brief cases in accounting

05 new cases, notes, articles & books

05 Accounting & Control

05 Business & Government

05 Competitive Strategy

07 Entrepreneurship

10 Finance

12 General Management

15 Human Resource Management

16 Management of Information Systems

16 Marketing

18 Negotiations

18 Operations Management

20 Organizational Behavior & Leadership

22 Service Management

22 Social Enterprise & Ethics

23 Teaching & the Case Method

23 contact information

bc new online course:
sPreadsheet modeling

This february, we will launch a new
version of the Harvard Business for
Educators web site. The site, which has
long offered business educators access
to case studies and other classroom
materials, will feature improved search
functions, access to a range of tools for
viewing and delivering content, and a
completely revamped “My Library” for
organizing and sharing both print and
eLearning course materials.

A new search interface and taxonomy
will let educators view all available
content formats (e.g., PDF, hard copy,
DVD, eLearning, Spanish, English) and
quickly add content to folders or courses

from anywhere on the site. Advanced search will allow educators to define their
inquiries by length, discipline, region, publication date, and more. We will
also make it easier to find cases and articles from other institutions, including
Stanford, Darden, Kellogg, and Ivey, among others.

The new “My Library” section of the site will give educators a flexible home
base for planning and delivering course material: instructors can view or update
current courses, create new ones, deliver material to students, and share course
ideas with colleagues.

It will now be possible for instructors to deliver both digital print material and
online courses and simulations directly to students from the site—at special
student rates unavailable elsewhere.

Visit the site and apply for educator access:

www.hbsp.harvard.edu/educators

Page 2

2 | Teaching Materials Newsletter • spring 2009

introducing the New
harVard business for educators

DISCIPLINES PRODUCTS PCL & CASE METHOD

HARVARD BUSINESS REVIEW VISIT HARVARD BUSINESS SCHOOLFOR CORPORATE BUYERSFOR EDUCATORSFOR MANAGERS

Advanced Search

GOSearch HBP for Educators

APPLY FOR
EDUCATOR ACCESS
TO RECEIVE:

Educator copies of cases, articles,
and chapters

Teaching Notes

Preview access to online courses
and simulations

Access to course planning tools
to organize materials and get
student pricing

APPLY NOW

o

o

o

o

Fatal Ascent: Leadership Lessons
from the 1996 Everest Tragedy
Michael Roberto, Professor, Bryant University

00:11/ 02.34

THE CASE STUDY
HANDBOOK:
How to Read, Discuss,
and Write Persuasively
About Cases (Paperback)

THE CONCISE GUIDE TO
MACROECONOMICS:
What Managers,
Executives, and Students
Need to Know (Hardcover)

ON COMPETITION:
Updated and expanded
edition by Michael E. Porter
(Hardcover)

FE
AT

U
R
ED



PR
O

D
U
C
TS

1 2 3

NOT A USER? REGISTER NOW.
In addition, educators can apply for Educator Access.
Benefits include:

• Educator Copies
• Teaching Notes
• Student Pricing

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THE TEACHING POST BLOG
DEDICATED TO PARTICIPANT-CENTERED LEARNING IN ACTION

Using Cases
in Undergraduate Classes
In his latest entry to the Teaching Post, Professor
Jim Heskett offers tips and advice on how to
integrate case study learning in an undergraduate
setting. He addresses some of the challenges faced
by students and professors, as well as case
selection, setting expectations, and ways to introduce
excitement into classroom case discussions.

READ MORE & POST A COMMENT

RELATED PRODUCTS

CASES

Participant-Centered
Learning and the Case
Method
This online program helps
instructors develop skills and
confidence in leading case
discussions.

VIEW DETAILS

BOOK CHAPTERS

Analyzing a Case
Outlines different types of
case situations and describes
a process students can use to
analyze them.

VIEW DETAILS

• Accounting & Control

• Business & Government

• Competitive Strategy

• Entrepreneurship

• Finance

• General Management

• HR Management

• MIS

• Marketing

• Negotiations

• Operations Management

• OB & Leadership

• Service Management

• Social Enterprise & Ethics

TEACHING RESOURCES

GUIDES

LEVELS

DISCIPLINES

APPLY FOR
EDUCATOR
ACCESS NOW

LEARN MORE

LEARN MORE

THE CASE STUDY
HANDBOOK

Paperback
for students

LEARN MORE

PARTICIPANT-
CENTERED
LEARNING & THE
CASE METHOD

WHAT’S NEW FOR EDUCATORS See More of What’s New

William Ellet

The business case is a powerful learning tool. But analyzing cases and writing about
them can be challenging, especially for students new to the method. The Case Study
Handbook covers how to read, analyze, write about, and discuss cases effectively.

VIEW DETAILS

BOOKS

The Case Study Handbook

Each simulation is easy to set up, has powerful
administration tools, and comes with a detailed
Teaching Note:

• Operations Management: Benihana
• Strategic Innovation: Back Bay Battery
• Supply Chain Management: Root Beer Game
• Pricing: Universal Rental Car
• Leadership and Team: Everest

LEARN MORE & SEE DEMOS

Citibank has introduced a new,
comprehensive performance-scorecard
system. A regional president struggles
with a tough decision: how to evaluate

an outstanding branch manager who has
scored poorly on an important customer
satisfaction measure.

VIEW DETAILS

Robert S. Kaplan, David P. Norton

eLEARNING

Online Simulations
CASES

Citibank: Performance Evaluation

CASE

6

1

3 2

4

5

Search HBP for Educators

DISCIPLINE

PRODUCT

FORMAT

PUBLICATION DATE

Author Name:

OTHER COLLECTIONS

REGION

INDUSTRY

LANGUAGE

LENGTH (PAGES)

SUBMIT

X

1. updated and adVanced search
Use our updated search or new
advanced search to quickly find
the right course materials.

2. see a wide range of tools for
Participant-Centered Learning
& the Case Method.

3. browse by primary types of
course materials:
Articles, Cases, Books and Chapters,
Online Courses, Online Simulations,
Role Plays

4. organize materials and
create courses:
n Users can register for basic access

to My Library for easy storing and
organizing of materials.

n Instructors can apply for
educator access to receive:

o Free educator copies of cases,
articles and chapters, and demos
of eLearning programs

o Teaching Notes
o Access to My Courses to organize

materials and deliver them to
students at a special price.

5. seVeral ways to browse:
o By academic Discipline
o By Level: See recommended

materials for MBA, undergraduate,
and Exec Ed courses.

o With Guides: See recommended
cases and articles for specific
textbooks or by course topic.

6. join our community of
case teachers
In The Teaching Post, HBS professor
Emeritus Jim Heskett writes regular
columns on topics related to
Participant-Centered Learning.
Join the discussion and share ideas.

Page 12

sks microfinance

Shawn Cole

harvard business school case (field)

Product #208137 (21 pages)

Vikram Akula, CEO of SKS Microfinance,
seeks a venture capital investment to fund
his firm. SKS, one of the largest and fastest-
growing microfinance institutions in India, is
a profitable for-profit institution with a social
mission. In what is one of the first commer-
cial financing deals in the world, Akula must
decide at what value (and to whom) to sell
equity in SKS. The case focuses on valuation,
which is difficult because at the time there
were no comparable publicly traded com-
panies, and the strategic aspects of raising
money.

Learning Objective: To teach valuation of
financial institutions, particularly microfi-
nance; to study an entrepreneur’s problem.

thoma bravo—citect corporation
take-Private

Nabil N. El-Hage

harvard business school case (field)

Product #209022 (22 pages)

In 2006, Citect Corporation, a publicly
traded Australian software company, was the
target of a takeover battle between a financial
sponsor and a strategic buyer. Thoma Bravo,
the U.S.-based private equity firm, had to
decide on its acquisition strategy in the face of
competition from Schneider Electric, a large

French multinational. The case allows for a
thorough analysis of buyer types (financial
vs. strategic), deal strategy, and valuation.
Among other topics covered in the case are
the importance of due diligence, the potential
for value creation by private equity firms
through operational improvements, the use of
footholds in deal strategy, and the challenges
of cross-border acquisitions.

Learning Objective: To evaluate the charac-
teristics and goals of different buyer types, to
discuss deal strategy from a private equity
standpoint, and to analyze how valuation
impacts bidding strategy.

tribune company, 2007

Timothy A. Luehrman

harvard business school case
(secondary source)

Product #208148 (24 pages)

supplement #208723

This case describes the proposed acquisi-
tion of Tribune Company by Sam Zell in
2007. Tribune Company is one of the largest
newspapers and broadcasting companies in
the United States. Zell’s proposed acquisition
is unusual in several respects. It is two-tiered,
employs an ESOP as the acquisition vehicle,
and involves a high degree of leverage as well
as significant asset sales, and Zell himself will
own almost no common stock in the post-deal
Tribune. The case is set in late October 2007,
at which point the first stage of the acquisition
had been completed, but the second stage had
not. Recent deterioration in both Tribune’s

operating results and its credit market condi-
tions made it unclear whether the transaction
could be closed as scheduled in 2007, or
indeed at all.

Learning Objective: The case permits a discus-
sion of the decline of the U.S. newspaper
industry and an analysis of the advantages
and disadvantages of the unusual features
built into this particular transaction. The case
may be analyzed from multiple perspectives:
Zell’s, the employees’, the shareholders’, and
Tribune’s pre-existing lenders’.

venture capital vignettes:
difficult financings

G. Felda Hardymon

harvard business school case
(secondary source)

Product #809003 (6 pages)

These three short vignettes depict invest-
ment professionals considering difficult
financings for companies in their portfolios.
For one reason or another, each company
has underperformed expectations. Should
the protagonist recommend that the firm
participate or not, or should he try to revise it?
Can the firm exercise any influence, and are
the potential gains worth the time and effort
that will be required?

Learning Objective: To introduce students to
the complex and nuanced decisions about
funding companies with uncertain chances of
success.

GeNeraL MaNaGeMeNT

absolute return for kids

Herman B. Leonard

harvard business school case (field)

Product #309036 (22 pages)

Absolute Return for Kids (ARK) is a charity
with strong financial support. ARK seeks to
transform the lives of children who are vic-
tims of abuse, disability, illness, and poverty.
As one of the 50 largest fundraising charities
in the United Kingdom, the organization’s
trustees wrestle with how to meet the needs
of this vast and most vulnerable population
through program expansion and delivery in
Eastern Europe, South Africa, and the United
Kingdom. How can the organization replicate
its existing successful programs faster, within

finance

GeNeraL MaNaGeMeNT

Groundswell
Winning in a World Transformed by Social Technologies

charlene li and Josh bernoff

Corporate executives are struggling with a new trend: people
using online social technologies (blogs, social networking sites,
youTube, podcasts) to discuss products and companies, write
their own news, and find their own deals. The authors explain
how to turn this threat into an opportunity.

“an insightful book that takes a refreshing research-driven approach to helping
businesses transform themselves and successfully navigate this new dynamic
landscape.”

—steve rubel, senior vice President, edelman digital, and columnist for Advertising Age

Product #2500 • isbN-13: 978-1-4221-2500-7 • hardcover • 304 pages • 2008 $29.95

12 | Teaching Materials Newsletter • spring 2009

Page 13

both new and existing countries? How can
ARK best identify new areas into which it
should expand over the near term and further
down the road, as well as recognize the ones
that would overstretch ARK’s organizational
capacity and risk its failure to maintain the
highest quality of delivery?

Learning Objective: To illustrate the problems
of maintaining focus and disciplined strategy
in a resource-rich environment.

areva t&d

Ananth Raman, Vincent dessain

harvard business school case (field)

Product #608174 (48 pages)

The case explores the rapid and highly
effective turnaround at AREVA’s transmis-
sion and distribution (T&D) business by
focusing on the division’s operations. The
division was struggling in 2004 when newly
appointed CEO Philippe Guillemot and his
team improved performance substantially by
focusing on four levers—industrial footprint
realignment, competitive sourcing, process
efficiency, and a competitive product offering.
The case challenges students to identify the
best path forward, starting in 2008. How can
the progress achieved from 2004 to 2007 be
sustained? AREVA T&D hopes to surpass
ABB and Siemens in sales and profitability
by focusing on superior product offerings,
through “customer intimacy” (e.g., involving
customers in new product development) and
development of a reputation for environmen-
tally friendly behavior. What is the role of
operations management in this context?

Learning Objective: To help students under-
stand the role of operational improvement in
a turnaround setting.

ath microtechnologies:
making the numbers

Robert L. Simons

harvard business school case (field)

Product #108091 (14 pages)

teaching note #108097

An exercise that takes students through five
stages in an entrepreneurial start-up in the
medical devices industry: founding, growth,
push to profitability, relocation process, and
takeover by new management. At each stage,
students must confront tensions while balanc-
ing profit, growth, and control. They will
encounter difficulties in the business as the

result of management’s attempts to design
and use formal control systems to achieve
profit and performance goals.

Learning Objective: To offer a longitudinal
study of company attempting to balance
innovation and control.

boston teacher residency:
developing a strategy for
long-term impact

Stacey Childress

harvard business school case (field)

Product #309043 (31 pages)

In June 2008, Jesse Solomon, founding
director of the Boston Teacher Residency
(BTR), faced an important decision about the
organization’s strategic direction. Since its
founding in 2003, 125 of its graduates had
joined the Boston Public Schools (BPS) and
BTR had established a reputation as a provider
of some of the district’s best-prepared
new teachers. Yet Solomon wondered if its
approach so far was the optimal choice going
forward. Carol Johnson, the new superinten-
dent for BPS, was developing a district-wide
improvement strategy that prioritized
performance acceleration of the district’s
lowest-performing schools. But relatively few
BTR graduates joined these schools—they
were free to pursue teaching openings at
any school in the district. Solomon knew the
potential to partner more closely with the new
superintendent was a time-sensitive oppor-
tunity that involved a number of questions.
What were the implications of moving from
an open hiring market to the placement of
BTR graduates in high-priority schools? Was
BTR’s model sufficient to prepare new teach-
ers to join struggling schools in the absence of
a comprehensive turnaround strategy? How
could BTR continue to strengthen the quality
of its program while supporting the new
superintendent’s priorities?

Learning Objective: To analyze the strategy of
an entrepreneurial education venture.

enterprise risk management
at hydro one

Anette Mikes

harvard business school case (field)

Product #109001 (22 pages)

An early adopter of enterprise risk manage-
ment, energy giant Hydro One anticipated
new threats and opportunities in an industry
that faced climate change and carbon legisla-
tion, the deregulation of electricity markets,
and the greater adoption of renewable tech-
nologies. CEO Laura Formusa felt that Hydro
One’s risk profile had shifted, to the extent
that she had to ask herself: Was the strategy
tenable? The case provides a rich description
of enterprise risk management in action and
shows how Hydro One executives arrived at a
shared understanding of the risk profile of the
company. In the narrative, a diverse group of
managers (the chief executive, the chief finan-
cial officer, the head of public relations, and
the chief regulatory officer) voice their views
on the risks, collectively bringing a multiple-
stakeholder perspective to the risk profile.
The case challenges students to define the
problems and risks that the company faces,
given its strategic objectives, its evolving risk
profile, and the changing environment. The
case also offers a discussion ground for defin-
ing both the role of the chief risk officer and
the relationship between risk management,
strategic planning, and capital budgeting.

Learning Objective: To provide a rich descrip-
tion of ERM and to expose students to the
challenges of risk assessment from a strategic
perspective.

gordon williams: clinical research
at brigham and women’s hospital

H. Kent Bowen

harvard business school case (field)

Product #608168 (27 pages)

Clinical research is a critical element of bio-
medical research and development. This case
describes the challenges of clinical research
and its role in bringing breakthroughs to

general management

cases, articles, chapters, exercises, notes, and teaching notes:

$6.95 Executive Education ($3.95 for degree-granting academic programs)

supplements: $3.75 executive education

($2.30 for degree-granting academic programs)

www.hbsp.harvard.edu/educators • 1-800-545-7685 | 13

Page 23

social enterPrise & ethics | teaching & the case method

many vitamins by 50% or more. In the end,
even after record-setting criminal fines and
jail time for some executives, some observers
argued that such practices were likely to recur.

Learning Objective: To discuss the causes of
and possible solutions to corrupt business
practices.

Phil chan (a)

Paul W. Beamish, Jean-Louis Schaan

ivey school of business case

Product #908m38 (8 pages)

teaching note #808m38

supplement #908m39

The case deals with a scam that has been run
out of Nigeria since 1990. Foreign companies
are approached for their assistance in facilitat-
ing an international transfer of funds in order
to receive a very large but unearned commis-
sion. In this case, a Hong Kong–based man-
ager who is traveling to Nigeria is unaware
that he is walking into a situation where his
company is about to be cheated. The objective
of the case is to raise the issue of ethics in the
conduct of international business.

Learning Objective: To raise the issue of ethics
in the conduct of international transactions.
It is not a case about doing business in
Nigeria; rather, it provides an opportunity to
alert students and managers to the dangers
of indiscriminate greed. The case can be used
in courses on strategic management, ethics,
and international business. Although to
some the case may appear straightforward, its
value may come from the following: (1) Not
everyone is sensitive to these issues. Millions
of dollars have been lost to swindlers! (2)
This is not an isolated phenomenon; and (3)
Managers may inadvertently find themselves
in a more sophisticated and less purely greed-
driven scam. The question then becomes,
how does one get out of such a situation once
in it? and (4) Managers may inadvertently
be drawn into the fallout from one of these
scams through the actions of suppliers,
affiliates, etc.

sex, drugs, and rock ‘n’ roll:
the mtv approach to tackling
hiv/aids

Tarun Khanna

harvard business school case (field)

Product #709429 (28 pages)

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TeaChiNG & The Case MeThOD

The Case study handbook
New for students

by william ellet, writing consultant,
harvard business school

“by far the best and the most comprehensive case study
self-help book i have ever read.”

—rastislav kulich, graduate, harvard business school

Ideal for students new to the case method, The Case Study Handbook covers:

How to quickly establish a base of knowledge about a case

How to write persuasive case-based essays

How to talk about cases effectively in class

Faculty authorized on our web site can view a full-length PdF of the book online,
and individual chapters are available.

Product #1584 • isbN 978-1-4221-0158-2 • Paperback • 273 pages • 2007 • $24.95

This case explores the role that MTV, with
its heavy diet of music and general youth-
oriented media content, plays in spreading
public-service messaging to contain the
scourge of HIV/AIDS worldwide. There is a
focus especially on MTV’s efforts in several
emerging markets, particularly the parts
of Africa that have a heavy incidence of the
disease. MTV has developed a DNA of public
service announcements that it claims are of
central relevance to its high-risk customer
base. How core is this to the strategy of a
for-profit firm like MTV? What role can a
multinational play in helping develop the
health care “soft” infrastructure in such
emerging markets?

Learning Objective: To explore the role of
corporate social responsibility in a multina-
tional’s strategy and the role of a multina-
tional in fostering health care infrastructure
in emerging markets.

TeaChiNG & The Case
MeThOD

Professors sven larson and
kenneth carpenter (a)

James L. Heskett

harvard business school case
(secondary source)

Product #908408 (2 pages)

supplement #908409

supplement #908410

supplement #908411

supplement #908412

Professor Kenneth Carpenter has received
word that he has inadvertently offended one
of his students. He is pondering a possible
response.

Learning Objective: To illustrate participant-
centered learning and teaching methods.

www.hbsp.harvard.edu/educators • 1-800-545-7685 | 23

Page 24

60 HARVARd WAy | BOSTON, MA 02163

New ONLiNe COurse
spreadsheet modeling

Harvard Business Publishing is an affiliate of Harvard Business School. © 2009 Harvard Business School Publishing. Printed on Recycled Paper
Product #7298 150980109

this new online course demonstrates how

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basic to advanced.

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auThOreD by:

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Business, Indiana University Bloomington

Product #3252

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